Key takeaways
- In the WhatsApp Business app, the greeting goes out when a customer first messages you, or after 14 days without a chat.
- The away message runs always, on a custom schedule, or outside business hours if they're set in your profile, and the phone must be online.
- Menus and buttons suit fixed questions, but they stall when a customer types freely or sends a voice note.
- An AI assistant answers each message from your approved information. WhatsApp's policy requires a clear path to a person when replies are automated.
- If one person keeps up with your chats, a greeting and quick replies are enough. Move up a level when messages start waiting.
What are WhatsApp auto reply messages, and what kinds are there?
WhatsApp auto replies are answers you prepare once that work for you later. There are four levels, and each one takes more work off your team than the one before:
- A greeting or away message that the WhatsApp Business app sends on its own.
- Quick replies your team saves and pulls up by typing a forward slash in the chat.
- Button and list menus on the WhatsApp Business Platform that customers tap through.
- An AI assistant, what many owners call smart WhatsApp, that reads what the customer wrote, answers from your approved information and hands over to your team.
Picture a salon in Riyadh at 11 at night. Three messages land in a row: "How much is the protein treatment?", "Any slot tomorrow afternoon?" and a 40-second voice note. The away message answers all three with the same line: "Hi, we open at 10 am." Polite, and no help with any of them.
So pick the level that answers what your customers ask before they book or buy.
How do greeting and away messages work in the WhatsApp Business app?
The greeting goes out when a customer messages you for the first time, or comes back after 14 days without a chat. The away message goes to anyone who writes while you're busy or closed, on the schedule you set.
- Both sit in the app's Tools tab, where you edit the text and choose who gets it.
- Recipients have four options: everyone, people not in your contacts, everyone except people you pick, or only people you pick.
- The away message has three schedules: always, a custom schedule, or outside business hours. The last one needs your hours set in the business profile.
- Neither sends unless your phone has an active internet connection.
- If you connect Meta Business Agent, greeting and away messages switch off automatically.
Make the greeting tell customers what to expect: when you'll reply and what to send so you can help faster. Leave out prices that change, because the message keeps saying the same thing until someone remembers to edit it.
What should a WhatsApp greeting message say? Examples to copy
A good greeting is short: it says hello, names your business, and says when you'll reply and what the customer should send. An away message adds when you're back and where to find answers if it's urgent. Change the words in brackets, and never promise a reply time you can't keep.
General greeting
Hi, and welcome to [business name]. How can we help today? Send your question or order, and we'll reply during working hours, [opening time] to [closing time].
Greeting for a store or showroom
Welcome to [store name]. To help you faster, send a photo or the name of the item, the size or colour, and your city. Our branch location: [map link]
Greeting for a clinic
Hello from [clinic name]. To book, send your name, the service or doctor, and the day that suits you, and reception will reply to confirm. If it's an emergency, call [emergency number] instead of waiting for a reply here.
Greeting for a real estate office
Hi from [office name]. So we can suggest the right places, tell us the city and area, apartment or villa, buy or rent, and a rough budget. One of our advisers will get back to you.
Away message after hours
Thanks for your message. We're closed for today and back tomorrow at [time], and we'll reply as soon as we open. If you like, send your full request now so we can start on it first thing.
Away message for the weekend
Hi, we're closed for the weekend and back on [day] at [time]. You'll find our hours and address in our business profile here on WhatsApp.
Away message in Ramadan
Ramadan Kareem. Our Ramadan hours are [time] to [time], and after taraweeh from [time] to [time]. Leave your message and we'll reply in our next opening hours.
Away message for busy days
We're getting a lot of messages today because of [the offer or season], so our reply may take a little longer. We answer in order, and the offer details are here: [link]
The Leak Audit is free, with no obligation. Within 72 hours of the discovery meeting and receipt of the agreed information, we map your current journey, show the gaps the evidence supports, prioritise next steps and demonstrate one agreed workflow in a test environment. You keep the report. If you don't need HumAI, the audit says so.
Get your free Leak AuditWhen are quick replies and button menus enough?
They're enough when questions repeat and answers don't change: your address, hours, how to order, delivery areas. Quick replies save your team the typing and menus save them the reply itself, but neither understands a question you didn't plan for.
Quick replies in the app
You can store up to 50 quick replies and see them all by typing a forward slash in a chat. The list includes default replies the app builds from your business profile, such as your address and hours. Someone on your team still picks each one, edits it if needed and taps send.
Menus and buttons on the platform
On the WhatsApp Business Platform you can send a message with up to 3 reply buttons, or a list with up to 10 options. You can also set up to 4 ice breakers that customers tap when they first open the chat. Each tap reaches your system as a message, so something on your side has to send the next step.
Trouble starts when the customer steps off the menu. They type "Same as last time, but bigger" or send a voice note, and the menu sends back the same options. That's when they start looking for a person.
How do auto replies, menus and smart WhatsApp compare?
Auto replies and menus answer with fixed text or fixed options, so the difference shows the moment a customer asks something you didn't expect. An AI assistant, which many owners call smart WhatsApp, reads the message, answers from information you've approved, collects the details and hands over when a decision is needed.
| Level | What it does | Where it falls short | Good for |
|---|---|---|---|
| Greeting and away messages | Fixed text the app sends on its own | Same line for everyone, answers no question | A small business with one person replying |
| Quick replies | Saved answers a person picks and sends | Someone still has to be there | A small team with repeated questions |
| Button and list menus | Options customers tap, on the platform | Stall on free text and voice notes | Fixed steps such as choosing a branch |
| AI assistant (smart WhatsApp) | Understands the question, answers from your information, hands over | Needs setup, approved information and ongoing review, and decisions stay with your team | Busy chats, several languages and dialects, after-hours questions |
On the platform, automated replies come with a rule. WhatsApp's Business Messaging Policy lets you automate replies inside the 24-hour window. You must also offer prompt, clear and direct escalation paths, such as handing the chat to a person, a phone number or an email.
Meta also offers its own AI in the WhatsApp Business app, Meta Business Agent. It answers questions about hours, products and pricing, and can recommend products. WhatsApp's Help Center (checked November 2026) says it's available in limited countries to select businesses, and that Meta uses chats where it's connected to improve AI at Meta.
When is a simple greeting message enough?
It's enough when one or two people answer your chats, most questions repeat, and customers don't mind waiting for working hours. Then a clear greeting, an away message and a set of quick replies cover the job, all inside the app.
These signs say it's time for the next level:
- Night messages wait until morning, and the customer books elsewhere.
- Your team sends the same quick reply all day.
- Voice notes pile up and nobody plays them.
- Several staff share one number, and nobody knows who answered whom.
A beachwear shop in Alexandria where a greeting does the job
Picture a beachwear shop in Alexandria where the owner answers from his own phone. Most messages ask "Are you open today?" or "Do you deliver to Smouha?". A greeting with the hours and delivery areas, plus a quick reply with the catalogue, covers it.
Then summer starts and families head for the North Coast. Photos of swimsuits and voice notes with sizes arrive at night, and each order needs its sizes and a delivery or pickup time confirmed. Now he needs at least the app's labels to sort orders and, if the rush lasts, an assistant that collects each order's details for him to confirm.
Where does HumAI fit, and when don't you need us?
HumAI runs smart WhatsApp as AI Customer Operations, a managed service on the official WhatsApp Business Platform. The AI assistant answers from information you approve, in Gulf Arabic, Egyptian Arabic and English. It understands voice notes and replies by voice, collects the details and hands over to your team. Your staff confirm bookings, prices and anything sensitive.
WhatsApp calls are restricted in the UAE, so voice notes do the talking; the assistant answers WhatsApp calls wherever WhatsApp calling is available. Calls your business starts need the customer's permission and can't come from Egyptian +20 numbers. Connections to your CRM or booking system come after assessment and testing.
And if a greeting, an away message and quick replies keep up with your chats, you don't need us yet. Come back when messages start waiting.
Questions owners ask
Why isn't my WhatsApp greeting message sending?
Four things can stop it. The customer messaged you in the last 14 days, your recipient settings exclude them, your phone is offline, or Meta Business Agent is connected, which switches greetings off. WhatsApp's Help Center also suggests turning the feature off and on again, and updating the app.
Can the WhatsApp Business app reply automatically to keywords?
Not on its own. The automatic messages WhatsApp's Help Center describes for the app are the greeting and away messages, and quick replies need a person to pick them. Button and list menus that respond to each tap need the WhatsApp Business Platform. In limited countries, Meta Business Agent can also answer inside the app (Help Center, checked November 2026).
Should customers know they're talking to an AI?
We'd say so plainly in the first message. For example: "You're chatting with [business name]'s AI assistant, and our team is here if you'd rather talk to a person." Meta itself tells customers the first time they chat with a business using Meta Business Agent. Above all, make reaching a person easy, because WhatsApp's policy requires clear escalation paths when you automate replies.
Can I add an AI assistant to the number I use in the WhatsApp Business app?
Yes. The number can move from the WhatsApp Business app to the WhatsApp Business Platform, where providers' assistants run. Ask your provider how the move works and what changes for your team. Before any move, export the chats you need to keep with WhatsApp's Export chat option, because deleting the account also deletes its backup. Using the app and the platform together on one number is an option Meta offers in some cases, so have your provider confirm it fits yours before the move.
What should an auto reply never say?
Prices that change, a reply time you can't keep, and medical, legal or financial advice. Never ask for a full card number, an ID number or an Iqama number either. WhatsApp's Business Messaging Policy bars asking people to share full payment card numbers, financial account numbers or personal ID card numbers.
Sources
- WhatsApp Help Center: How to use greeting messages
- WhatsApp Help Center: How to use away messages
- WhatsApp Help Center: How to use quick replies
- WhatsApp Help Center: How to use labels
- WhatsApp Business app on Google Play
- WhatsApp Help Center: About using Meta Business Agent to chat with customers
- WhatsApp Help Center: Greeting and away messages are disabled when AI is onboarded
- Meta: Interactive reply buttons messages
- Meta: Interactive list messages
- Meta: Conversational components and ice breakers
- WhatsApp Business Messaging Policy
- Meta for Developers: Send messages and the customer service window
- Meta: Onboard WhatsApp Business app users
- WhatsApp Help Center: How to delete your account
- WhatsApp Help Center: How to export your chat history
- Meta: WhatsApp Business Calling API
- Meta: User call permissions