Operations analytics
See where customer requests turn into outcomes, and where they wait.
Managers rarely lack messages. They lack a clear view of what is waiting, where and why. HumAI can provide a management view of the customer requests our workflow handles: which topics go unanswered, which approvals are ageing, how work is spread across branches and staff, and how many requests reach a completed outcome. What appears is agreed in scope and depends on the data available. Outcome measures such as attendance, revenue or cost per outcome need reliable records from your systems; we do not estimate them from chat counts.
Meta Tech Provider · Official WhatsApp Business Platform
What managers can see
Views we scope with you
Unanswered topics
Questions the workflow could not answer from approved information, grouped so you know what to add or change.
Ageing approvals
Requests waiting for staff action, by age and owner, so delays are visible before customers chase.
Branch and team workload
Volume and waiting cases by branch, queue or person, so work can be rebalanced.
The request funnel
From first message to complete request, approval and completed outcome, where completion records are available.
A monthly review
A regular review with you of what changed and what to adjust next.
Who it’s for
Owners and operations managers with several branches, teams or channels who need to see what is waiting and where. These are the industries we have written journeys for.
Service scope
What is included
Your proposal sets out the scope, term, included usage, support and exit arrangements before launch. This card shows what the solution typically includes; additional channels and operating modules are assessed around your needs.
Included views (as agreed)
- Unanswered and handed-over topics
- Requests waiting for approval, by age and owner
- Workload by branch, queue or staff member
- Request funnel up to the last stage your data supports
- A monthly review of the figures with you
Data requirements
- Conversations and requests handled by the HumAI workflow
- Staff actions recorded in the shared queue
- Completion or attendance records from your system, where available and permitted
- Cost inputs you provide, for any cost-per-outcome view
Languages
Reports in Arabic or English.
Your responsibilities
- Agree what counts as a completed outcome
- Give access to outcome records you want included
- Keep staff actions recorded in the queue
- Nominate who receives and reviews the reports
Not included
- Invented or estimated ROI and acquisition-cost figures
- Views of data we cannot access
- Forecasting, unless separately scoped
- A business-intelligence platform for your whole company
Walkthrough
One monthly review
Illustrative workflow; not a live customer record.
- 01 · Spot
The view shows a group of requests at one branch waiting more than a day for approval.
- 02 · Look
Most are about one service whose availability staff check by phone.
- 03 · Notice
Unanswered topics show customers often ask about parking, which is not in the approved information.
- 04 · Act
The business adds parking information and moves that service’s checks to a fixed morning slot.
- 05 · Review
Next month, the same view shows whether waiting time and unanswered topics went down.
How we work
Four stages, from real requests to monthly operation.
- 01
Map the requests
We map the decisions managers need to make and the questions they cannot answer today.
- 02
Agree scope and measurement
We agree the views, the definition of a completed outcome, the data sources and how often figures are reviewed.
- 03
Build and test on real examples
We build the views and check the figures against real records before anyone relies on them.
- 04
Launch, operate and review monthly
We deliver the agreed reports, review them with you every month and adjust the views as the operation changes.
Honest limits
What this does not do
- It reports on what the workflow and connected systems record. It cannot see conversations or outcomes outside them.
- Revenue, ROI and acquisition cost need real records and cost inputs, not message counts.
- The views are agreed in scope. A full live dashboard is not included by default.
- The figures describe your operation. They are not a forecast or a guarantee.
FAQ
Is a management view included with every workflow?
Every managed workflow includes a monthly review. A fuller management view, with branch workload and outcome tracking, is scoped separately based on the data available.
Can you show our ROI?
Only from real records. A return calculation needs completed outcomes, their value and your actual costs, including setup and external fees. We do not present revenue or message counts as ROI.
What data do you need?
At minimum, the requests our workflow handles and the actions staff record. For outcome views, access to the records that show what was completed, such as attended visits or delivered orders.
Can it include data from our other systems?
Where your systems allow access and you authorize it. This is scoped like any integration.
Who can see the reports?
The people you nominate. Access by branch or role is agreed in scope.
Related solutions
WhatsApp automation
Our core service. Guided WhatsApp workflows that we design, build and run for you after launch.
Customer service automation
WhatsApp plus website chat, Instagram, Messenger and Telegram, with case routing, handover and a view of the workload.
System integration
A connection assessment, agreed read and write levels, and a staff-approved process when there is no suitable API.
How pricing works
Setup, monthly operation, usage and third-party fees, explained without numbers.
What do you wish you could see each month?
Tell us which decisions you make about customer requests and what data you have. We will tell you what can be measured reliably.
Talk to a person on our team about your workflow, without going through an assistant.